Transforming the TIM Program Website
A strategic plan to create an informative, engaging, and compelling platform showcasing the TIM program's unique strengths and value.
Key TIM Program Advantages
Diverse Starting Point
Perfect for people from various backgrounds as an entry point into Canada. Adapt to the new environment through numerous events and connect with a unique 30-year alumni cohort.
Embracing AI Technology
As AI rapidly transforms society, the TIM program fully integrates advanced technology into its curriculum, establishing a foundation for future-focused education.
Real-World Projects
Culminates in project-based final work with external stakeholders, providing hands-on experience solving actual business and technology challenges.
1. Overall User Experience & Strategic Messaging
Streamline Navigation
Consolidate menus (e.g., "TIM Thesis" & "Projects" under "Research & Innovation"). Create clear pathways for different audiences.
Homepage Impact
Develop a compelling "elevator pitch." Showcase "Why TIM?" with dynamic content and clear CTAs.
91.7%
Employability Rate (Visually Prominent)
Branding & Visuals
Invest in professional media. Maintain consistent, modern design reflecting "technology innovation management."
2. Student & Alumni Experience
Vibrant Student Life
Feature diverse student profiles, testimonials (vlogs, stories), activities, clubs, competitions (e.g., Carleton Nicol Challenge), and international student support.
Dynamic Alumni Hub
Showcase success stories (e.g., "Join 500+ TIM graduates"). Highlight "TIM Ambassadors," engagement opportunities, career outcomes, and notable employers.
500+
Strong Alumni Network
3. Research & Innovation
Compelling Research Areas
Showcase impact through case studies (e.g., AI & Machine Learning). Highlight faculty research, publications, and "TIM Thesis" examples.
130-140
Research Projects Annually
AI & Emerging Tech Focus
Explicitly highlight TIM's AI integration, Trustworthy AI Lab (mission, projects like Z-Inspection®), AI curriculum, and workshops (e.g., Prompt Engineering).
4. Industry Engagement & Partnerships
Showcase Collaborations
Feature a "Partners" logo strip (TiE Ottawa, Mindtrust, etc.). Develop detailed case studies of industry projects and client testimonials.
Project-Based Learning
"Show, not just tell." Use visuals for impactful student projects (e.g., Saswat Mohalik's teleworking project, Haiwen Hou's ML project).
Student team helped SME adopt AI tools.
5. Unique Program Initiatives
Lead to Win (LTW)
Prominent landing page for TIM's Business Accelerator. Highlight support, resources, community, success stories, ranking, and credibility.
Up Our Game, Canada!
Dedicated section for this SME support initiative. Detail mission, AI tools, and deep TIM student involvement (130 students/year).
6. Event Promotion & Community Activity
Dynamic & Visible Events
Use sliders, tickers, or "Featured Events" for workshops, speaker series, TIM@Kanata, orientation. Post-event recaps with media.
TIM Showcase: May 1st, 2025
Events Calendar & Archive
Easily discoverable, updated calendar with filtering. Archive past significant events with materials/recordings.
7. Optimizing for Audiences
Clear Pathways & CTAs
Distinct entry points for Prospective Students, Industry Partners, Alumni, Researchers. Tailor content and CTAs.
Learn from Peers
Adopt best practices from competitor/peer websites (e.g., RIT, UBC) for showcasing projects, alumni, industry links.
Feature Faculty Expertise
Engaging profiles: expertise, research, publications, industry experience, supervised projects, video intros (e.g., Prof. Tony Bailetti).
Implementation Priority (Suggested)
- 1 Enhanced project showcase with specific examples and outcomes.
- 2 International student success stories and network visualization.
- 3 Strengthening AI and technology focus, highlighting the Trustworthy AI Lab.
- 4 Developing a dynamic event calendar and recap section (especially TIM Showcase).